A+ Content Best Practices: What Actually Converts

A+ Content (formerly EBC) allows brand owners to describe their product features in a different way by including a unique brand story, enhanced images, and text placements. Used effectively, it can result in higher conversion rates, increased traffic, and increased sales. Use High-Quality Lifestyle Images Customers want to envision the product in their lives. Use high-resolution lifestyle photography that shows your product in use. Avoid generic stock photos whenever possible. Keep Text Concise and Scannable Mobile shoppers skim. Use short paragraphs, bullet points, and bold text to highlight key features. Let your images do the heavy lifting. Great A+ Content is a blend of art and sales science. Test different layouts and messaging to see what resonates best with your target audience.