Enhanced Brand Protection
Brand Registry provides powerful tools to detect and remove potential intellectual property violations. The automated brand protection continuously monitors Amazon for potentially infringing content. You'll get access to a streamlined process for reporting violations, much faster than standard reporting methods.
Access to A+ Content
One of the most valuable benefits is access to A+ Content (formerly EBC). This feature allows you to create enhanced product descriptions with rich images and text. Studies show that A+ Content can increase conversion rates by 3-10%, making it one of the highest-ROI features available.
Sponsored Brands Advertising
Brand Registry unlocks Sponsored Brands ads, allowing you to showcase your logo, custom headline, and multiple products. These ads appear in prominent positions and are excellent for brand awareness. You can even use video in your Sponsored Brands campaigns.
Amazon Stores for Brand Building
Create a free, multi-page store on Amazon to showcase your full product catalog. Stores provide a dedicated destination for your brand with customizable layouts and themes. You can drive traffic through internal Amazon ads or external marketing channels.
Brand Analytics and Insights
Access detailed data about customer search behavior, including top search terms, conversion rates, and competitive insights. Use this data to optimize your listings, inform your PPC strategy, and identify new product opportunities.
Conclusion
Amazon Brand Registry is essential for any serious Amazon seller with a registered trademark. The combination of brand protection tools and access to premium features makes it a must-have. The initial setup requires some paperwork, but the long-term benefits far outweigh the effort.