MVMT Watches: Expanding a DTC Brand with Amazon

Industry: Fashion & Accessories
Product Focus: Watches and accessories

Background: MVMT started as a direct-to-consumer brand in 2013, offering high-quality yet affordable watches. They initially grew their brand through social media and online sales but later expanded onto Amazon to tap into its vast customer base and take advantage of the platform’s convenience for consumers.

Strategy: MVMT’s strategy was to balance its DTC roots with Amazon’s wide reach. They wanted to build their brand and maintain quality, but also provide customers with the option of purchasing through Amazon’s trusted marketplace.

Key Tactics:

• Branding on Amazon: MVMT carefully crafted their product listings with great attention to detail, including high-quality images and consistent branding, to maintain their premium brand identity.
• Exclusive Deals: They offered exclusive products and bundles on Amazon, which helped drive interest and sales on the platform.
• Prime Day and Sales Events: MVMT used Amazon’s sales events like Prime Day and Black Friday to offer discounts and gain exposure.
• Customer Feedback: They leveraged Amazon’s review system, responding to feedback and making adjustments to their products when necessary.

Outcome: MVMT successfully scaled their brand by tapping into Amazon’s marketplace. By offering exclusives and maintaining strong branding, MVMT grew into a popular brand within the fashion and accessory space.