Simple Green: Scaling a Household Brand Using Amazon

Industry: Household Cleaning Products
Product Focus: Eco-friendly cleaning solutions

Background: Simple Green, founded in the 1970s, is known for its eco-friendly and non-toxic cleaning products. In recent years, they decided to expand their online presence, using Amazon as a distribution platform to reach a larger audience.

Strategy: Simple Green recognized Amazon’s vast reach and the growing trend of consumers purchasing household products online. They leveraged Amazon’s platform to market their environmentally conscious cleaning products to eco-minded customers.

Key Tactics:

• Optimized Listings: They optimized their Amazon product listings with rich content such as detailed descriptions and high-quality images.
• Amazon FBA: Simple Green used FBA to streamline fulfillment and ensure fast shipping to customers, enhancing the customer experience.
• International Expansion: Through Amazon, Simple Green was able to expand internationally, reaching new customers in global markets.
• Brand Storytelling: They used the platform to share their company’s story, focusing on sustainability and eco-friendly values, which resonated with environmentally conscious buyers.

Outcome: Simple Green saw significant growth in sales by effectively using Amazon’s global reach and fulfillment services. The company successfully grew its market share in eco-friendly cleaning products.